Summer airfare wars have officially begun with leading discount carrier AirTran Airways firing the first shot causing the bigger carriers to match prices during a time when they would much rather be raising them.
Featuring some seats on a few short trips for as cheap as $44 each way, the AirTran sale is limited in that it expires at midnight on Friday, April 2nd. What really makes their sale stand out (and anger the competition) however is its duration which covers travel from March 19 until Nov. 16.
Other carriers were forced to match airfare on routes where they compete with AirTran in order to prevent losing passengers to their lower-cost rival. Those sales also expire n April 2nd at midnight.
"It's very rare that we see a 200-day sale — that we get to buy that far out into the future," said Tom Parsons, CEO of BestFares.com. "This is the first big summer airfare sale."
Airlines have a seasonal clock when it comes to earning revenue: They try to make enough revenue in the summer to last them through the winter. The length of the AirTran airfare promotion is important because it means that other airlines were forced to sell seats for the peak summer travel period much more cheaply than their previous plans.
Among those matching the AirTran airfare sale were Delta, US Airways, American, Continental, and United. You can see a number of the airfare offers at one place on the Priceline PriceBreakers website.
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